For years it has been one of the greatest exponents of the concept, but that Call of Duty served as an example to talk about the game as a service did not necessarily imply that it was good at it. In fact, it was not until the arrival of Modern Warfare and Warzone that he began to understand its benefits.
With Call of Duty Black Ops Cold War, on the other hand, Activision opens its arms wide to embrace the business model in the best possible way, putting the user at the center of everything and the free, global and constant content as the perfect bait.
A passion marked by ups and downs
I’ve been playing Call of Duty multiplayer regularly since the first CoD: Modern Warfare invited me to exchange a tube TV for a flat one to play properly. There have been times of greater or lesser intensity, but since the launch of Ghosts and with timid exceptions, returning to the game after the first weeks has been something quite anecdotal.
For someone who entered the full maelstrom of their online fever, from watching videos on YouTube to beating myself up with friends until the wee hours of the morning, the idea of acquiring map packs or season passes with additional content stopped making sense after Black Ops 2 (those zombies are still unsurpassed).
Since then the desire to return to that time has been unstoppable. As a good friend of mine always says, the best game you have ever played is the one you have in your memory, not the real one, so the quest to relive that experience has been completely futile.
Faced with nods to Titanfall and a questionable evolution of the franchise, my eyes turned to China’s Call of Duty Online and its classic maps. An illusion that would later pick up, albeit in a more uncomfortable way, a Call of Duty Mobile that has since been in charge of demonstrating the potential of the idea.
Finally understanding your audience
And with that panorama we come to Modern Warfare , with which I was once a staunch fan looking out of the corner of my eye and putting the band-aid before the wound. And in a sense, after a notable stumble, copying other people’s fashions finally pays off.
Call of Duty embraces the Battle Royale genre in a new attempt that, this time, ends up working like a charm and, with it, also everything that really entails the success of a game as a service . Monetization in other ways and constant updating become a hallmark of the delivery that, with the arrival of Black Ops Cold War , grows even more.
What were previously battle passes and map packs with few new features, are now great parties that revolutionize the game and all its modes, from the aforementioned Warzone to which we fans of classic multiplayer owe so much to the Zombies mode that this end of week celebrates a free period.
What Fortnite managed to take off with nods to popular culture and fandom, Call of Duty is fueling with nostalgia. The easiest trick of the whole hat, but the one that based on emblematic returns added to juicy novelties we had been asking for forever. Today, finally, is once again a time to celebrate.
Call of Duty Guides
- Best Black Ops Cold War weapons: assault rifle tier list with stats
- Crash on Black Ops servers: how to fix connection problems in Call of Duty Black Ops Cold War
- Warzone server crash: how to fix connection issues in Call of Duty Warzone
- Call of Duty WWII guide: the best weapons to destroy your rivals
- Warzone guide: how to enter the Call of Duty Warzone MOAB bunker and open all bunkers
- 13 curiosities, tricks and tips about Call of Duty: Warzone that will help you destroy your rivals
- Best Black Ops Cold War weapons: tier list of sniper rifles with stats
