"Army of the Dead" is far from the figures expected by Netflix

In the same way that the classic Hollywood industry exploits commercial productions by creating a whole series of prequels, sequels, spin-offs and series of the same product, it seems that Netflix follows the same path and it is not surprising that the streaming channel has many hopes placed within the universe of Zack Snyder’s latest film, Army of the Dead. But is it really giving the expected results? When evaluating the figures with which Netflix shows the media the number of reproductions of its products, it should be noted that they understand by viewing any reproduction that has passed two minutes. This way of counting the audience is somewhat misleading because in an on-demand channel, where the offer is so wide and varied, it is not difficult for a viewer to leave the story within 5 minutes of starting it and neither he nor we ourselves would count on that has actually seen the movie. Even taking into account this relevant data, the figures revealed by deadline are staggering: More than 70 million views in the first four weeks of its premiere on the platform, the numbers of the streaming channel are always really good with this type of blockbuster, However, The Army of the Dead is very far from the figures made in its day by certain stinks of which so much was not expected. A good example of this is Tyler Rake. The Russo brothers’ film starring Chris Hemsworth holds the record and number one on the absolute podium for all movie content seen on the platform, with almost 100 million views in the first weeks.Netflix already has a prequel to this story underway starring and directed by the supporting actor of the original installment Matthias Schweighöfer and another animated prequel, in addition to the possible second part, given its open ending to a new zombie plague. The concern around the exploitation of this universe seems evident, since if the original film in which you put all your financial efforts does not turn out as you expected, why would the by-products of that universe generate more interest? We will have to wait a little longer to see if Army of the Dead finally manages to go back to the numbers that the platform awaits.