Heineken Mexico, Grupo Modelo and other large brewers are looking for a slice of this category, which is on the rise among younger beer consumers, between 18 and 35 years old.
Companies are trying to avoid passing on all increases in their operating costs to users to avoid further disconnections or the migration of users to other competing brands.
Profeco invited those affected by non-compliance or delay in the delivery of a product or the refusal to return their money to join the collective action.
Until the second quarter of this year, the chain had 20,668 stores in total, of which 20,196 are in Mexico. This business division contributes 36% of FEMSA's total income.
The pharmaceutical company's decision comes after receiving some 38,000 lawsuits linking the use of its talc with the development of cancer, although it has denied this.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.