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Experiences that go beyond the screen at Barcelona Games World 2018

The third edition of the Barcelona Games World has decided to go beyond the screen to offer gamers a unique experience in each of the stands of the more than 194 exhibiting brands that wanted to be present at the event, which moves thousands of people every year.

In Spain, 24 million people are gamers. And, therefore, more and more companies show their commitment to them. This is the case of Burger King® Spain, which has wanted to consolidate its presence in the video game sector to continue surprising with different actions. On this occasion, it has opted for a 12-seat stand from the Fortnite game and a space where you can enjoy its authentic grilled hamburgers.

During a Fortnite “clinic”, the more than 20,000 attendees were able to enjoy the presence of MarDooK, a renowned gamer who dazzled with his skills in the famous game. Also present were responsible for different companies, such as the head of Nike eSports for South EMEA; the KAM Nacional Horeca de Coca-Cola, who presented their ideas about the world of gaming.

In addition, depending on the “kills” made in the game, players could also get different Fortnite prizes: t-shirts, games, books or the famous video game llama in the form of a stuffed animal.

This is how Burger King® tries to surprise gamers, offering them a satisfying and fun experience: “Playing like gamers does involves great intensity and maximum concentration . So we know they need to recharge their batteries, ”says Bianca Shen, the company’s Marketing Director.

Gaming is, without a doubt, the new revolution in the consumer market, and Barcelona Games World is one of the most relevant venues. This year, it has introduced more than 80 experiences not linked to the controls , following its idea of going beyond the screen, and that are not found in any other room.

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