Fernando Alonso founded his own clothing brand in March 2017 and, since then, it has been common to see him in the paddocks of the different categories in which he has been wearing his range of products, such as shirts or caps.
However, this time he has surprised all his followers by announcing that he will launch sunglasses in collaboration with Formula E, the fully electric single-seater competition created in 2014.
The two-time champion was present in a direct on the company’s official account on Instagram, and it was there when he revealed what he had been preparing for a long time. This is the first time that Fernando Alonso is related to the category, although the Spaniard is totally focused on the Alpine project in Formula 1, although he will have to wait to see what his 2022 car will look like until next February 21 .
“Inspired by the colors of Formula E, both sunglasses are sustainable products thanks to the materials used. Recycled PET for the LA edition and BIO acetate for the Sidney model,” Kimoa explained in a tweet.
“The container is made of recycled cardboard, like the polyester microbag,” confirmed the brand of the Spanish pilot.
Formula E also made a statement about this collaboration: “Fernando Alonso has revealed the new range of Formula E-branded sunglasses. They are now available in two of Kimoa’s most popular and iconic shapes, fusing style and sustainability.” .
The one from Alpine has always been an enthusiast with his fashion company, which is based in Madrid, and, in addition to being the founder, he is an ambassador, even in his time at McLaren he sponsored the Woking team. In this way, Kimoa appeared both on the rear wing of the British car and on the sides of the Indycar car with which he participated in the 2020 Indianapolis 500.
