The essence of Subaru transports us to nature, adventure and connection with our planet. There are few sports that integrate us into the water like surfing does, with hardly any material and in perfect harmony with the waves. The firm’s firm belief in caring for the environment and the projection of sports that fit in with that vision led them to sponsor the Siroko Surf Super League . Unfortunately and because of the covid-19, it is a championship that could not be played in 2020. Despite the tough situation, Subaru Spain did not want to miss the opportunity to present Garazi Sánchez as its new ambassador . This surfer, a member of the Spanish Surfing Team, has been twice champion of Spain (2017 and 2018) and finished third in the European Championship held in 2018. She joins a team that also includes surfer Andy Criere.
The upward trajectory of this athlete seems unstoppable. As is the introduction of electrification in the automobile fleet and, therefore, in the portfolio of the Japanese firm. The manufacturer is convinced of being able to maintain its active and daring spirit hand in hand with new technologies. The commitment to sustainability and its ecoHYBRID range will allow Subaru customers, such as Garazi Sánchez, to continue their intrepid adventures without worrying about their impact on the environment.
A strong relationship
Subaru’s range of self-charging models, dubbed ecoHYBRID, maintains its wild and 4×4 character . Some off-road capabilities that are very necessary for athletes like Sánchez, who values the brand’s commitment to the planet. “I love this brand; his way of being goes a lot with me. I agree with them and I firmly believe in the need to evolve first as people and make a deep reflection about what we can do to contribute to having a better planet ”. The symbiosis between the surfer and Subaru seems unbreakable and she herself commented: “I hope this union will last, together we can do a lot.”
The Biscayan athlete will drive an Outback LPG while preparing for the Tokyo Olympic Games, postponed by the coronavirus crisis until 2021. The firm will accompany her in a milestone for this sport since: “It is the first time that surfing competes as a discipline in the Games and it is a dream that I will not let go of ”, said the surfer. From Subaru Spain they support Garazi without fissures and see in her a person with “a groundbreaking and brave attitude , and she has fought for what she believed in; this attitude and its evolution is what has helped us make the decision, ”says Arantxa Crespo, Subaru Spain marketing manager.
Subaru’s current ECO range is completed by the LPG variants of the Impreza and Levorg , as well as the Mild Hybrid versions of the XV and Forester. Models that maintain the Japanese spirit of the firm together with the ability to overcome any anti-pollution protocol in European cities.
