The Burger Boy hamburger brand is for sale. Through an advertisement published in the newspaper, the company explains that there are two options for those who are interested in acquiring the chain.
“The master brand is sold with all the rights to sell franchises or open large cafeteria-type establishments and/or express points of sale in large shopping centers,” reads a statement. In the announcement, the Mexican hamburger chain placed a contact number via WhatsApp.
After several attempts to revive the brand in the market, making use of some innovative strategies such as offering hamburger meat in retail chains, the brand is now for sale.
How much is Burger Boy?
In the orange spread published today in a newspaper of national circulation, two options are read. The first is a payment of $300,000 plus 1% of total sales. The second alternative is a single payment of $500,000.
The Burgerboy story
Burger Boy was probably one of the first hamburger chains to operate in Mexico, or at least one that remains in the memory of the Baby Boomers.
The chain opened its doors for the first time in 1968, as an idea of foreign businessmen who sought to import the concept of American chains to Mexico.
Burger Boy started with four restaurants and, after becoming a success, Grupo Industrial Maseca, owned by Monterrey businessman Roberto González Barrera, bought the brand in 1974. From then on, growth was exponential.
Hand in hand with Grupo Maseca, Burger Boy came to have about 50 restaurants in the country, but the company was unable to compete with the American giants, McDonald’s and Burger King, which made their way into the Mexican market after the commercial opening.
In the mid-1990s, Grupo Maseca remodeled the restaurants and the menu, but it was not very successful. Two years later, in 1996, he sold Burger Boy to an American chain, which brought down the curtain on restaurants for good.
In 2015, in the midst of the bet that brands are making for the nostalgia market, it was announced that the company would return to the game again, first with the sale of meat for hamburgers, hot dogs, fries and milkshakes in supermarkets, and It was expected that in 2017 the first restaurant of this second generation of Burger Boy would open its doors, which did not happen.
Now, the orange ad could mean the return of the legendary hamburger chain.
