Fernando Alonso never gives up, as the motto that pushes Kimoa, his new brand of sportswear and accessories, caps and glasses: Never Surrender (never give up). Kimoa is a brand inspired by the Californian lifestyle, which pursues the coexistence between the urban universe and the sea, with a very surfer touch and also nods to skateboarding, and which is sold online through www.kimoa.com
In addition, in 2018 Kimoa has become one of the main sponsors of the McLaren Formula 1 team, the team in which the Asturian two-time world champion and winner of 32 grands prix currently plays.
This season, McLaren has brought back the classic papaya color for the car, which was already present in its successful racing cars of the 60s and 70s. As a tribute, Kimoa has designed two of its glasses models in that tone.
