Our lifestyle has changed a lot in recent years . Above all, thanks to the technology that surrounds us, and that advances faster and faster. The great brands of the world are measured by their ability to lead the latest technological advances, which burst into force in each and every one of the areas of our life: fashion, beauty, gastronomy … It is undoubtedly already part of our day to day , and Lexus knows it.
In fact, the Asian firm is already known as a reference brand throughout the world for its visionary attitude, its search for perfection, the excellent quality of its products, a very sophisticated technology such as Lexus Hybrid Drive technology, and the bold and groundbreaking L-finesse design philosophy. However, Lexus wants to go one step further, becoming a lifestyle brand capable of reaching out to new customers.
In fact, the company, from its origins, has worked in the search for maximum customer satisfaction , generating its own treatment philosophy called Omotenashi, a concept that encompasses Llexus’ philosophy of anticipating the specific needs of each of its customers. customers, always with the tireless effort to make them feel at home, and to make each Lexus experience unique and exclusive. Thus, the principles of Omotenashi are found in the deepest DNA of Lexus. If even the smallest detail matters when it comes to building a car, it is no less when dealing with customers. Safety and user satisfaction is their number one goal, as building premium cars only makes sense when personal treatment is also at the height of excellence.
In relation to the design, Lexus has taken a great turn from the hand of its president Akio Toyoda, recalling the phrase that they took as a starting point ‘the boring never again’, launching since then such as the IS, RC and NX , and showing a much more groundbreaking design, much more daring, initially shocking the traditional Lexus customer. Today, with this new image, they have achieved a rejuvenation of the brand, ensuring that no model goes unnoticed.
