SportF1Pedro de la Rosa, new ambassador of Aston Martin...

Pedro de la Rosa, new ambassador of Aston Martin in F1

After the surprise signing of Fernando Alonso at the start of the summer break by Aston Martin, the British team has now announced the signing of another household name in the Spanish crowd, former Formula 1 driver Pedro de la Rosa.

The 51-year -old from Barcelona joins the Silverstone team in the role of ambassador, and among his duties will be in charge of communication with the media, public relations, marketing, promotion, trade and general advice for the project. of the whole of the highest category of motorsport.

In addition to that, the Spaniard will act as a consultant for the new driver development program, helping to train and grow young stars. The Aston Martin team has expressed its happiness at being able to count on someone who has competed in 104 Formula 1 grand prix, with a podium finish at the remembered 2006 Hungarian GP.

“Pedro [de la Rosa]’s role as the team’s ambassador will be instrumental in our efforts to improve the work we do with our partners, to engage with the media and fans, and to launch our new Team Development Program. Drivers,” English boss Mike Krack said .

“No one in Formula 1 would deny Pedro’s experience and knowledge, which is second to none, and I’m sure he will not only get the job done, but also find new ways to help us develop and improve in other areas,” he continued. . “He’s a fantastic addition to our team.”

The former McLaren or Ferrari, among others, indicated that he was very happy to have embarked on this new adventure: “I am delighted to join the Aston Martin team as an ambassador.”

“I already know many faces within the team, as I have worked a lot with Fernando Alonso [the signing for 2023] during my time at McLaren and Ferrari, and I am looking forward to meeting everyone within the organization,” said de la Rosa.

“I will draw on my experience and knowledge to help the team grow and build on the momentum it has been building for the 2023 season, with particular attention to supporting the commercial and marketing side of the business,” said the Spaniard. “It is clear to me that the potential for Aston Martin is enormous, and that the appointment of a brilliant list of new technical leaders and new corporate partners, as well as the arrival of Fernando for next year, further bolsters the resources and determination of Aston Martin. the team to be successful”.

“I am looking forward to working with Fernando, my old friend and compatriot, and also with Lance Stroll, a talented driver who has won all the lower categories on his way to Formula 1,” said the Catalan before explaining what he wants for the next courses.

“This is the perfect time to join the organization and I will work hard to ensure that we maximize every opportunity as we build an exciting future together,” de la Rosa concluded.

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