NewsPromoter: Abba sets standards for new concert experiences

Promoter: Abba sets standards for new concert experiences

After almost 40 years, Abba came back. One expert estimates that they could set a new trend with their plans for the next concert.

[London / Munich -] Concerts with holograms on stage instead of real artists could become a trend, according to Abba promoter Thomas Johansson. That said the 73-year-old long-time companion of the Swedish band of the “Süddeutsche Zeitung”.

Last week, the four Abba members released their first new songs in almost 40 years and presented plans for a concert experience in London with virtual images. The band set “an important trend”, said Johansson.

The concerts planned for next May in a purpose-built building on the former Olympic site in London will offer an experience between a musical and a live show in Las Vegas, said Johansson. With the virtual images known as “Abbatars”, the band has “invented a completely new way of how live performances can look,” the promoter continues. In contrast to previous concerts with holograms by – mostly already deceased – artists, the Abbatars move according to the model of a concert by the real Abba members that was recorded in advance in the studio. The music is played by a live band.

The two new Abba songs “I Still Have Faith In You” and “Don’t Shut Me Down” are meanwhile, according to the Official Charts Company (OCC) in Great Britain, on course to storm into the top ten of the single charts. [dpa]

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