It is very difficult to accurately compare two times so different in time and situation. And at the same time it was very difficult to be able to know and anticipate what situations as complex as a pre-transition or a crisis leave, after their passage, reflected in a game panel, where neither the players nor the rules nor were and have not been more than just a continuous firefighter training exercise.
Allow me the license that I just took by getting out of the rhythm of our blog in the previous paragraph, to simply be able to power ourselves in two situations, where a brand with a separation of half a century reacted with almost the same vision of the future.
In the first, in that of the Seat 124, the president of the time of the automobile brand already predicted, and even, I would dare to say that he created the needs that a Spanish citizen who debuted the almost newborn “middle class” had or would have short term.
Seat 124, the king of the roads
In 1968 the Seat 124 was born. A saloon that started out costing more than double what it cost six hundred – and the update of the peseta, about 80,000 current euros – and that quickly became the king of the roads, having different versions that In later years, sportier versions such as the 124 FL, more luxurious such as the 1,430 and even family versions, which are so fashionable today, were born.
Forty-eight years later, and immersed in the second half of what perhaps was and still is the economic crisis that we have never experienced and that we hope we will not experience again, Seat decides to take another step in the positioning of the new Seat that already I was living with the Ibiza and the Leon as the undisputed market leaders; debuts in the “SUV world”.
The Ateca is born on the shadow of the creators that no one can be a prophet in their land and those that any time past was better, leaving them without arguments in perhaps a few minutes. A product is born that undoubtedly defines what the Seat brand of the future will be.
Winning several awards at its launch and having versions capable of facing its brother Volkswagen, it has become two years later one of the best-selling models outside and within the group.
The icing on the cake will come shortly, when the “Cupra Ateca” is in circulation.
