Marketing

Ellaz emerged on Instagram, without stores and without advertising with influencers. Today it has a growth rate of 20% and an average ticket of 50 dollars.

The agency in charge of rebranding the brand faced the challenge of designing a label that would attract the attention of new consumers, without losing the legacy and identity of a 170-year-old brand.

Hill+Knowlton, from WPP, acquired the public relations agency JeffreyGroup in Latin America, in order to strengthen its technological offer in the region.

María Fernanda Loyo was brand manager of Philip Morris Mexico, where she carried the Marlboro brand. She then joined Concha y Toro as director of marketing to promote wines.

It will take place on September 21 and 22 at the Arena Ciudad de México and will mark the first visit of Tony Robbins, businessman and author of books on development and personal finance, to the country.

Changing consumer behavior forces brands to be more innovative and empathetic. Otherwise, the cost is very high for them.

In its study “Qatar 2022: Media Champions”, the market research agency Kantar found that 85% of Mexicans plan to watch all the national team matches.

The company is using cookies to understand the purchasing habits of Mexicans and offer more precise segmentation to brands. In addition, it decided to take advantage of its more than 2,700 stores in Mexico and turn them into advertising space.