The Mexican brand that 'did everything backwards' and succeeded

Ellaz emerged on Instagram, without stores and without advertising with influencers. Today it has a growth rate of 20% and an average ticket of 50 dollars.

Find the differences: Viuda de Romero tequila seeks to attract young consumers with a more 'flirtatious and rebellious' image

The agency in charge of rebranding the brand faced the challenge of designing a label that would attract the attention of new consumers, without losing the legacy and identity of a 170-year-old brand.

Why did JeffreyGroup agree to be part of Hill+Knowlton? Its founder responds

Hill+Knowlton, from WPP, acquired the public relations agency JeffreyGroup in Latin America, in order to strengthen its technological offer in the region.

Controversial advertising? When you want to be bought, but you can't say it openly

María Fernanda Loyo was brand manager of Philip Morris Mexico, where she carried the Marlboro brand. She then joined Concha y Toro as director of marketing to promote wines.

EXMA aims to become the disruptive platform for business

It will take place on September 21 and 22 at the Arena Ciudad de México and will mark the first visit of Tony Robbins, businessman and author of books on development and personal finance, to the country.

A bad shopping experience can affect your business results

Changing consumer behavior forces brands to be more innovative and empathetic. Otherwise, the cost is very high for them.

Qatar 2022: 57% of Mexicans think that this World Cup will be one of the most boring, but they are willing to pay to...

In its study “Qatar 2022: Media Champions”, the market research agency Kantar found that 85% of Mexicans plan to watch all the national team matches.

The change in Walmart carts that you had not noticed

The company is using cookies to understand the purchasing habits of Mexicans and offer more precise segmentation to brands. In addition, it decided to take advantage of its more than 2,700 stores in Mexico and turn them into advertising space.


Schedules of the Valencia GP of MotoGP in Cheste and how to see it

The Cheste circuit hosts this weekend, from November 4 to 6, the 2022 MotoGP Comunitat Valenciana GP. See the schedules and all the information.

"Don't talk to me!": Danni Büchner makes a clear announcement to hated party guests

Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.

Must Read