The business sales strategy must be based not only on convenience, but also on ubiquity: being present 24 hours a day, 365 days a year, considers Beatriz Núñez.
Many have fallen into the bad practice of choosing the influencer by numbers and not quality, which has led to great campaigns having great failures, says Lina Cáceres.
The update of the Regulation of the General Law of Health in the Matter of Advertising leaves out of digital advertising characters of brands whose packaging has at least one nutritional stamp.
Putting yourself in the journalist's shoes facilitates the work of those who need to get client information published. But to fit them, more than theoretical frameworks are required.
Innovation is a necessity and creating strategic alliances helps to provide that added value or better products and services to the end user, points out Ricardo Triana.
A constant updating process is required to keep abreast of trends, technological tools and the use of new formats available on each network, considers Paulina Fagoaga.
Sometimes brands think that because they work with young people they have to execute orders and also on other occasions the creator believes that because they have millions of followers they have the last word.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.