Strategy and Marketing

Technology is a key aspect for the competitiveness of Retail Media

The business sales strategy must be based not only on convenience, but also on ubiquity: being present 24 hours a day, 365 days a year, considers Beatriz Núñez.

How to choose the right influencer for your campaign?

Many have fallen into the bad practice of choosing the influencer by numbers and not quality, which has led to great campaigns having great failures, says Lina Cáceres.

The Mexican government closes the doors of the metaverse to Tigre Toño and Osito Bimbo

The update of the Regulation of the General Law of Health in the Matter of Advertising leaves out of digital advertising characters of brands whose packaging has at least one nutritional stamp.

Put yourself in the journalist's shoes

Putting yourself in the journalist's shoes facilitates the work of those who need to get client information published. But to fit them, more than theoretical frameworks are required.

Strategic alliances for a complex world

Innovation is a necessity and creating strategic alliances helps to provide that added value or better products and services to the end user, points out Ricardo Triana.

Professionalization, the big step for the consolidation of Influencer Marketing

A constant updating process is required to keep abreast of trends, technological tools and the use of new formats available on each network, considers Paulina Fagoaga.

The success of Influencer Marketing campaigns

Sometimes brands think that because they work with young people they have to execute orders and also on other occasions the creator believes that because they have millions of followers they have the last word.

We are facing the unstoppable rise of retail media

It is a channel of exponential growth, high speed, where brands benefit because they find their potential customers at a time of purchase intent.

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