Strategy and Marketing

What does technology smell like? This combination has just been released

The company devised a fragrance that is specially designed to be perceived in its official stores and in the packages of its new Edge family.

EXMA aims to become the disruptive platform for business

It will take place on September 21 and 22 at the Arena Ciudad de México and will mark the first visit of Tony Robbins, businessman and author of books on development and personal finance, to the country.

Are NFTs the new business in sports and entertainment?

Content marketing is the star these days. Offering content especially dedicated to people's interests is the object of desire of any brand, points out Máximo Pellegrino.

The creativity that sells the most

Today we talk more and more about generating content instead of advertising. The difference is simple: advertising interrupts, while content creates value, says Juan L. Isaza.

What is needed today are more voices that inspire confidence

How will companies and brands sell when advertising budgets have been slashed and consumers and customers want to spend less right now? asks Guido Gaona.

The importance of unifying customer data

For any organization it is essential to have the best allies to learn how to define customer loyalty strategies.

Shortage in the retail industry: 5 tips to optimize inventory

The import of products has its charm, but today it is not necessarily the best option. The complexity and cost of importing from Asian countries is estimated to stabilize until 2024.

Business vision: develop the 6 C's of the 'Creator Economy'

The most important thing a creator must have in order to increase their growth is to have built a personal brand with innovative content, points out Lina Cáceres.

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Schedules of the Valencia GP of MotoGP in Cheste and how to see it

The Cheste circuit hosts this weekend, from November 4 to 6, the 2022 MotoGP Comunitat Valenciana GP. See the schedules and all the information.

"Don't talk to me!": Danni Büchner makes a clear announcement to hated party guests

Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.

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