LivingTikTok will also serve to combat the coronavirus

TikTok will also serve to combat the coronavirus

The World Health Organization (WHO) has launched an account on the social network TikTok as part of its efforts to reduce misinformation about the coronavirus online.

TikTok is an application for iOS and Android to create and share short videos that is a mix of Instagram and YouTube. The application allows users to create short music videos of 3-15 seconds and long videos of 3-60 seconds. As of July 2018, the app had more than 500 million users worldwide , mostly among those under 25 years of age.

Quality information against fake news

TikTok , like other social networks, has been flooded with various memes and jokes about the new coronavirus, in addition to the fact that false information is often shared (so-called fake news ). Some users even pretend to be infected to get more visits from other users.

In order to combat all this distorted information about reality, and also so that there is a place where users know that they can be informed correctly, the WHO has decided to land on this immense social network aimed especially at young people .

In the first WHO video, Benedetta Allegranzi , technical director of infection prevention and control, describes the steps people can take to protect themselves from the new coronavirus. Finally, it also directs the audience to the organization’s website for additional information.

“We teamed up with [TikTok] to bring you reliable and timely public health advice,” the WHO wrote in the description of its first video.

The second video uploaded to the platform reports on the use of masks, detailing when and in which cases they should be used . “If you don’t have respiratory symptoms, such as fever, cough, or runny nose, you don’t need to wear a mask. The masks should only be used by health workers, caregivers and people with these symptoms ”.

After offering this information, April Baller , a doctor working in the WHO Health Emergency Program, provides instructions on the correct way to put on a mask and advises: “Before touching the mask, wash your hands and inspect it to see if it has scratches or holes ”.

The WHO information already tops Google’s results for queries about the new coronavirus . Facebook users scrolling through its news channels also receive messages telling them to visit government websites for information on the virus. Twitter users see a “Get the Facts” message directing them to visit the Centers for Disease Prevention website for “the best information about the novel coronavirus” when searching for related content. The logical next step, then, was for TikTok to also link users searching for virus-related content to the WHO website.

The WHO has also made great strides in its effort to post accurate information about the new coronavirus on its other social media accounts such as Instagram, emphasizing the ways in which we can protect ourselves from contagion through descriptive photographs.

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