Almost twenty years later, Toyota updates the second generation of the Aygo. In 2005 the model was born that welcomed Toyota to the compact segment.
In addition, the alliance with the PSA group was born, whereby the vehicles would be developed specifically for Europe and manufactured at the new Toyota Peugeot Citroën Automobile (TPCA) plant in Kolin (Czech Republic), an alliance that today and with the current model is still valid. To keep up to date, the Aygo during these 18 years has kept up to date by introducing new colors every year, special editions and major product updates in 2008 and 2012, achieving a total of 760,000 units sold.
In 2014 the current generation was born. For the first time, Toyota created a model with a range of accessory possibilities capable of creating models both subjective and identifiable with the customers who purchased them, without forgetting the X- shaped front badge that, in addition to making it a clear identifier, became a differentiator from its brothers that the PSA group will put on the market through the Peugeot and Citroën brands.
As in 2014, the Aygo is positioned in the showcase for customers who, in addition to needing the urban and practical car, are looking for an emotional product . Being a young and fun product, z has become the car that welcomes new customers to the Japanese brand. Understanding this positioning might not be as important in other manufacturers.
In this renewal, Toyota, both in the launch and in the reconfirmation of the brand’s endorsement of the product, shows that it is prepared to fight, not only to be a manufacturer of rational products, but also to be in agreement with society, betting on vehicles emotional Let’s not forget the revolutionary C-HR, which to this day has become the brand’s winning horse.
Without at all wanting to abandon the differentiating positioning of the rest of the A-segment products, the new Aygo reinforces its DNA . Toyota for this launch has reinforced the youthful image of the car without forgetting the renewed efficiency of the engine and driving feel, achieving greater enjoyment at the wheel.
