Fifteen years after its initial launch, the new Touareg arrives. An SUV that, without losing the language of its first-born, arrives ready to lead the brand by offering the most avant-garde technology and design.
Dynamic and with superior technology, this is how the new SUV was presented in Salzburg – the new Volkswagen Touareg. The third generation arrives totally renewed, a new design wrapping an excellent dynamism and a spacious and technological interior.
No one could wait fifteen years ago for the worldwide boom that the SUV has meant for the automotive industry today . It is true that when the first generation of this car was launched, the market was much more concentrated, even with segments and categories that did not exist at that time. From its inception, it took a privileged role within the brand, an elegant large SUV that stood out for its design, dynamics and excellent offroad skills, and with which Volkswagen entered the premium segment.
These years have meant for Volkswagen a consolidated position within the SUV segment, being present in all segments, and even including models that redefine them. Waiting for the smallest SUV, which will possibly break into the market in the last part of the year, thus achieving a full offer in the launch at hand, not only does it present us with the avant-garde that the rest of the models will soon inherit the brand, also represents the ability to make an indisputably premium product within a traditionally general brand.
A qualitative leap
The new Tuareg represents an important qualitative leap in all aspects: new design, larger dimensions and the latest technologies in terms of driver assistance systems, connectivity, infotainment and comfort. In addition, the new Touareg offers a versatile and powerful range of engines , as well as exclusive finishes and equipment options for all types of drivers.
Perhaps the most difficult bet is to be able to convince a market that in recent years, possibly tired of large SUVs lacking versatility and avant-garde, has been betting on smaller segments. We have no doubt that this great staging full of design and technology waste is a more than reasonable reason to opt for the new Volkswagen Touareg.
