Both men and women prefer women with a deep voice, even slightly masculine, to occupy leadership positions , according to a new scientific study from the American universities of Duke and Miami published in the journal PLOS ONE . In addition, previous studies released in Proceedings of the Royal Society B earlier this year revealed that women who speak in a deep voice are perceived by voters as stronger, more sincere and more competent than those who have a voice. sharp.
"We often tend to ignore that our biology influences us when it comes to making decisions , but this study confirms that tone of voice – a physiological trait – affects how we choose our leaders," says Casey Klofstad, co-author of the research.
