Ahead of the unveiling of its new car scheduled for Tuesday 15 February, the Grove-based team announced a new deal with Duracell , famous for its copper-coloured batteries.
As well as starring in a new TV spot, Williams and Duracell plan a series of collaborations throughout the 2022 races, starting with the Miami GP in May.
Williams said the Duracell brand will feature prominently on the new car, team clothing and Alex Albon and Nicholas Latifi suits.
However, it is unclear if the new livery announced by Williams for the 2022 Formula 1 season will include Duracell’s famous copper.
Last week, Albon said he was fascinated by the new colors the team had chosen for the upcoming season.
“I like it. I would say it’s more Williams,” said the Thai driver.
“It’s simpler in terms of color scheme. There’s a bit of **** in it. I like the **** in it.
Announcing the new deal with Duracell on social media, Williams showed off a small area of the car highlighted by black and blue colours.
Team boss Jost Capito was delighted with the new deal: “I am very proud of this partnership between Williams and Duracell, and I appreciate the trust they have placed in us.”
“Having his name on the side of our car is very special personally, as my nickname for 30 years has been Duracell, because I never run out of energy. I am very excited.”
Duracell , now part of the multinational conglomerate Berkshire Hathaway , is the latest North American sponsor to become involved with Formula 1 due to growing interest.
Last week, Red Bull also announced that software giant Oracle would become its title sponsor for the 2022 season.
Williams’ commercial director, James Bower , celebrated the decision they had made at Duracell to make the leap to the top flight of motorsports.
“We are enormously proud to partner with a globally known brand like Duracell. Our announcement is an example of all the hard work the team has put in in 2021, how we have developed our commercial department and the growth of F1, in particular, in America. North,” he concluded.
