Formula 1 teams always seek to attract fans and make them feel within the spirit of a team, which is why it is increasingly common to see marketing campaigns to bring their followers closer to the track. That’s what Williams will do at the upcoming 2022 United States Grand Prix, where a number of lucky people will get to see their name inscribed on the FW44s of Alex Albon and Nicholas Latifi, as well as Logan Sargeant in early free practice, while competing at the Circuit of the Americas in Austin.
For the American event, the Grove team has prepared a draw so that 44 people can put their name on the car, and they will do so by forming the ‘W’ of the team’s logo that is on the back of the car.
“At Williams Racing, the team is everything,” they wrote in a statement. “We have 799 beats working for the same goal. They do it with emotion, passion and dedication, living and breathing everything we stand for as a team. 799 hearts, 1 soul. That’s Williams.”
“We want to give our fans the opportunity to really feel part of our team. So, before our return to Austin, we are giving away a unique opportunity,” they continued from the British team. “44 lucky Williams Racing fans will have their name on the heart of our FW44, which will be driven by Alex Albon, Nicholas Latifi and Logan Sargeant at the Circuit of the Americas, in front of 450,000 people and millions more watching at home.”
Those 44 names will form the ‘W’ monogram on both cars throughout the weekend, with the lucky winners receiving a souvenir photograph after the race.
In order to participate, the team has provided a form in which each user can participate in a very simple way, writing their name, surname and email. The winners will be announced on October 16 .
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