Just as certain nutrients are essential to achieve a strong and healthy body, our hair was not going to be less. Wearing a perfect mane, showing off beautiful, healthy, shiny, strong and full of volume hair requires certain care and routines that we should not leave aside. Giving hair the nutrients it needs is now possible after dozens of years of research , thanks to the new Pantene shampoo.
The new shampoo revolutionizes hair care thanks to the lipids it contains, which are the main ingredient in its innovative formula. It is the first shampoo that provides nutrients in the wash to have 100% stronger hair from the inside. Until now this type of component was only used in conditioners. From now on, also in our shampoo.
The importance of lipids
If you have not protected your hair, it is likely that the Sun and other agents have degraded its keratin (producing brittleness, dryness and open ends). Chlorinated water (like swimming pool water) and sea salt damage the layer of lipids that protects hair. Lipids are natural fats that, in the hair, can immediately add shine and softness.
It’s not just about washing hair
Obtaining more elastic and stronger hair is simple thanks to a combination of Pro-V Nutrients, composed of the legendary Vitamin B5 and perfected with antioxidant active ingredients and fortified with lipids. As we say, these lipids penetrate the core of the hair to help recover the nutrients lost due to the daily stress that the hair undergoes in washing and styling.
Thanks to this innovative shampoo we can wash our hair every day, since it does not damage or weaken the hair and our hair will be stronger and healthier than ever.
‘Despite all the advances in hair care, only 1 in 10 women are happy with their hair. Discovering the complex science of lipid-boosting shampoo took our scientists many years of development. Now women will not only clean and take care of their hair, but thanks to this improved formula, hair will be 100% stronger with each wash. It’s the biggest advance in 30 years, ‘explains Jeni Thomas, Pantene’s chief science officer.
Lipids are able to penetrate the hair thanks to a technology patented by Pantene: “Gel Network” that encapsulates lipids to keep them protected during the lightening process. It is a mesh, matrix or three-dimensional gel network that protects inside the lipids that would otherwise be eliminated during rinsing, going down the drain.
The most fragile state of the hair is when it is wet. Thus, by combining the nutrients in this new shampoo with the lipids penetrating to the core of each hair fiber, we will obtain strong and healthy hair. In addition, if we combine it with Pantene conditioner, it will be the perfect complement to all the benefits that this new product brings us , enriching and nourishing the hair without adding weight. The new Pantene shampoo is the first to provide nutrients during washing for 100% stronger hair.
