The Adopta'l campaign uses photographs of real abandoned animals to find a family for them. There are 80 snapshots of exotic dogs, cats and animals that will be exhibited in different advertising media in the city. In each photo each pet is identified by name. By putting a face and a name on the animal, we are invited to reflect on how cruel abandonment is .
In last year's campaign, 48 of the 80 dogs for adoption were able to find a new family . The intention of the Valencia City Council is to give continuity to this campaign and support it with other animal welfare policies.
