The first SUV from Seat was not one of the first, far from it. The Ateca appeared in 2016, amid criticism for its delay and praise for a job well done. The sales were the best of the sentences. Since its launch , more than 300,000 units have been registered , making it one of the benchmarks in the C-SUV segment and the best cover letter for the Spanish firm. Last year it was positioned as the second best-selling model, behind the unbeatable Seat León. The Arona and Ibiza are also on the list, created by Anfac, of the top 10 models chosen by Spanish buyers. The first generation of the Seat Ateca is ready for a restyling that will bring you up to date in mechanical, design and technological aspects. The official presentation will take place on June 15 but we already know how his rear will look.
The Seat León 2020 shows certain key details that we can predict in this new Ateca. The light is an essential element of the new compact, something that seems to share the most successful SUV of the firm. In the brief teaser that has been leaked we observe a harmonious play of the rear light clusters , with state-of-the-art LED technology. The firm has advanced that the aesthetic face lift will be important, a necessary evolution to be able to face the years of commercial life that remain.
New design philosophy
Maturity suits Seat. With the passage of time, its models acquire a firm, elegant and refined character. We saw it in the new Tarraco and we certified it with the launch of the most sophisticated Leon in its history. The Ateca 2020 picks up the baton with a new rear bumper and the chained typeface placed in the center of the gate, below the license plate. The intention of the designers, led by Alejandro Mesonero , is to bring an emotional air to the vehicles, both outside and inside.
Seat has not wanted to reveal much, for now, but they advance us a more comfortable and safe model. In this article we talk about the technological leap of the 2020 León , driving assistance and safety systems (ADAS) that will be incorporated in this SUV in the C segment. It will not fail in the field of connectivity either, with a renewed infotainment system to improve user experience. Regarding its engines, we can expect a wide offer that includes diesel and gasoline blocks but also alternatives with hybridization technology .
Meet Casa Seat
Casa Seat opens its doors in the heart of Barcelona , the city where it was born 70 years ago. The modern facilities, located at the confluence between Paseo de Gracia and Avenida Diagonal, will be the ideal space to show innovative projects and new models . The Ateca 2020 will be one of those cars on display in a strategic space for the firm, a meeting place with the population in the heart of the Catalan capital. Wayne Griffiths, Commercial Vice President and CEO of CUPRA, commented during his presentation that “Casa Seat is a sample of the current relationship of the brand with this fantastic city. It is a brand experience center in the heart of Barcelona where citizens and customers can interact with SEAT and CUPRA and where we will showcase our main projects. “
This hub will position itself as an environment in which to exchange ideas about the mobility of the future. It will have a program of activities such as talks, workshops and exhibitions , focused on current challenges: sustainability, technology and business. All this surrounded by an industrial structure designed by the architect Carlos Ferrater and his Office of Architecture in Barcelona (OAB) studio.
