We ended the previous month’s column by making a call to sanity and empathy to be able to recover, which is not at all the same as looking for, the rhythm. The unprecedented pace that the automotive industry had managed to achieve in recent years. And it is that after the previous crisis we managed to be reborn from the ashes , we managed to position brands that we would never have thought could find a niche in the automobile market, unthinkable sales totals were reached even in the best of times. Ultimately, we did it. As you will see, I have no shame in remembering how many times it takes all these things that were achieved. In the previous crisis, the recovery of the industry would have been unimaginable up to the indexes of results achieved without the unconditional involvement of the publishers that, decimated in resources, did not hesitate to bet on a market that was almost fatally touched.
Now a new chapter begins that only coincides with the previous one in the significant drop in enrollment. For the rest, we are on another board with totally different game tiles and rules . The large automotive groups took advantage of these last years of goods to modernize their factories, create almost futuristic product platforms and, most importantly, define the workbook even for the next decades. A line of action that will surely absorb the global challenge of digitization .
That is why it is necessary more than ever for all of us to find a meeting point. The rationality of the creation of a car only manages to make sense with the contribution of emotionality guided by the creativity of literature , which with its unmistakable magic is capable of transmitting it.
