The history of Seat would not be understood without Barcelona, the city where it was born and which has witnessed its evolution. 70 years have passed and the firm is at its best, a success that is reflected with the inauguration of Casa Seat . This avant-garde space opens its doors in the heart of the city, at the confluence between Paseo de Gracia and Avenida Diagonal , to position itself as a benchmark urban mobility hub. Seat does not forget its roots. His life is rooted in the future of the Catalan capital, closely related to innovation and the cradle of hundreds of start-ups . Its huge windows give shelter to the perfect space to publicize its news, both Seat and Cupra, in addition to showing cultural and mobility projects. Its virtual inauguration was attended by SEAT executives , the FC Barcelona goalkeeper, Marc Ter Stegen, and the interior designer Lázaro Rosa-Violán , in charge of showing us the new brand experience center.
Barcelona is a city with a soul. Its huge avenues and modernist facades have fallen in love with millions of passers-by from all corners of the planet. Its international spirit has been transferred to the philosophy of Seat, a firm with a global presence and aspirations without borders. Carsten Isensee, President of Seat , comments: “Since 1950, Barcelona has been the home of Seat, helping to give the company visibility to the citizens themselves and the arrival of visitors from all over the world.” An emotional showcase that has now become a reality thanks to the Office of Architecture in Barcelona (OAB) studio, under the command of the prestigious architect Carlos Ferrater.
Casa Seat will be the headquarters for the public but also a meeting point for tireless minds. In its industrial design rooms, business ideas and mobility projects of the future can be exchanged, as well as hosting the media and institutions. Rather, its strategic location is a declaration of intent: Seat will be part of the future of Barcelona.
