When Cupra split from Seat more than two years ago, some did not understand the presentation of the Cupra Ateca as its first model. It was a mature vehicle, for adults and drivers with an economic level far from the typical buyer of a Leon Cupra. That was the idea of the firm from the beginning. With the birth of the Martorell sub-brand, a new customer line emerged, more sophisticated and with more possibilities. It seems that the formula was the right one or so its numbers certify, with more than 15,000 units sold since 2018. That is, it has been on the market for two years and we are already witnessing its facelift. It may not sound like it but it makes all the sense in the world. As it is developed from the Seat Ateca, updated just a month ago, it adopts all the improvements made to its platform. News that can be seen in the front, the wheels, the interior design and, above all, in its technological equipment and ADAS systems.
Cupra has signed a year-on-year growth of 72%, driven by the sales of this SUV in countries such as Germany, France and Switzerland. The constant trickle of news has not hurt either, from the Formentor to the new León 2020 and the future 100% electric el-Born. Even its competition area is more alive than ever, with a dedicated space in the Cupra Garage . For the facelift of the Cupra Ateca, the firm has focused on accentuating its premium and performance character with the touches presented by the Seat. For the rest, the client and the specialized press have valued its set-up and its balanced quality-price ratio as one of the best on the market.
It was a matter of not spoiling the good work done. For this reason, Cupra has not modified anything of its chassis, engine and components except the tires, developed for this particular model. In short, if we lift the hood of the new Cupra Ateca we will find the same 2.0 TSI block with 300 hp and 400 Nm of maximum torque , associated with a DSG automatic gearbox. The changes are superficial, so it seems that its price will be very similar to the current model, which starts at 45,550 euros.
