In 2018, Citroën’s premium vehicle division, DS, started out on its own. It became one more signature of the French group PSA, whose objective was to show its concept of luxury and sophistication . Like any brand, it based its philosophy on a key message that would establish its communication. In the case of DS, this message is the essence of savoir-fraire , which, when translated, responds to French know-how. An abstract that is transferred to the automotive world through a plus of quality, design and technology . The French manufacturer understands its buyer very well, who runs away from conventions and seeks a unique experience. The car is one more way to show its character and elegance but it requires something more, a unique universe that gives meaning to the choice of a DS. For this reason, DS Only You was born in 2018, a range of services that goes beyond the vehicle itself.
The premium firm got rid of Citroën with three models in its range: DS 3, DS 4 and DS 5 . The first 100% DS quickly arrived, the largest SUV, DS7, which was accompanied by a progressive update of the rest of the portfolio. Its strategy is based on two pillars: the launch of exceptional models and superior customer service. The first takes time and the firm will have presented 6 models, 100% DS , by the end of 2020. The next step is, how could it be otherwise, the complete electrification of this range. A transition that should be completed by 2025, the year in which only electric or hybrid DS will be sold.
Its distribution network continues to expand year after year, with specific spaces in keeping with the aesthetics of the models on display. There are currently 33 DS Store and DS Salon in Spain , distributed mainly along the coasts and the capital. A presence that they want to increase to 40 spaces by conquering the most demanding target. DS Only You is part of this strategy, convincing the client of the following parameters: “I can decide if I go to DS or DS comes to me”, “DS will always be available to attend to my needs”, “my mobility is guaranteed”, ” I have the privileges of being a DS customer and my loyalty is rewarded. “
For this they have developed a series of global mobility services that cover functional but also passionate needs. Only You brings together from exclusive events for clients to the rental of DS models in the short term, through a specific application that offers these services. We tell you more in the gallery.
