Officially the oldest and largest toy store in the world, Hamleys on Regent Street is arguably the largest on the planet. With seven floors filled with toys, games, crafts, and magic tricks, people travel from all over the world to visit this magical shop and stock up on gifts for the lucky little ones. Staff often dress up in costumes to entertain, and there are always plenty of toy demonstrations and craft activities so you can try before you buy.
Hamleys history
- William Hamley opened his first toy store (Noah’s Ark) in 1760 and it soon became a landmark in London.
- Hamleys opened on Regent Street in 1881 during the reign of Queen Victoria and sold all manner of puppets, pedals, and miniature train sets.
- In the 1930s, Hamleys received his first royal order (supplier to British royalty).
- During WWII, Hamleys was bombed five times, but staff are said to have continued to serve from the front door while wearing tin hats.
Hamleys highlights
- The fifth floor features life-size Lego sculptures of the royal family
- Do you have clever kids? Keep them entertained on the third floor, where handicraft demonstrations are held.
- Birthday parties in the store are available, including sleepovers and private tours.
Tips for visiting Hamleys
- Hamleys can be extremely busy, especially on the weekends and on Christmas Eve. Try to plan a trip in the morning or in the evening to avoid the mid-morning to mid-afternoon crowds.
- Schedule a visit to coincide with a character meet and greet by tabs on event listings
What to buy
- Fun London souvenirs
- Limited Edition Lego
- Life-size teddy bears
Address: 188-196 Regent Street, London W1B 5BT
Nearest metro stations
- Oxford circus
- Piccadilly circus
- Use Journey Planner to plan your route by public transportation.