The Kia Sportage was first introduced at the 1991 Tokyo Motor Show . It was not until 1993 when it started its commercialization and in 1995 it began to circulate through Spanish territory. In 2002, the Kia Sorento was launched, the firm’s second SUV model, designed for families with more need for trunk space and interior habitability. Since then, Kia has been present in the most important SUV segments and its evolution has been flawless. It has left behind the robust and forceful design of the first off-road models, betting on emphasizing its elegant, sophisticated and dynamic side. Currently, we are facing a range that stands out for its value for money , with almost premium technological equipment, European quality and proven reliability. In Spain you can find the model you are looking for thanks to its wide range of bodies and types of propulsion: e-Soul, Stonic, X-Ceed, Niro, Niro PHEV, e-Niro, Sportage and Sorento .
Europe seemed a market impervious to the presence of Asian firms, a trend that has changed in recent years. The Kia Sportage , a model with almost thirty years of history, reaped its best results in 2018, the year in which it accumulated five million sales worldwide . This 2020 could reach six million, while the Sorento already exceeds 3 million registrations, a model that has been updated in the middle of the coronavirus pandemic and that focuses its efforts on the American market. One of the most successful today is the Niro, with 400,000 units produced since its launch. Kia’s crossover family has a special presence in the Spanish market, where 3 of the 4 best-selling models are SUVs: Sportage (24%), Stonic (18%) and Niro (11%) .
The evolution of the Kia SUV range has been ahead of the market on several occasions. The Kia Soul EV, launched in 2014, was the world’s first electric SUV and the Niro introduced hybrid technology to the compact segment. What’s more, the Korean firm has firmly committed to the ecological transition, offering four electrified options in its SUV range: electric, hybrid, plug-in hybrid and Mild Hybrid 48V .
