On the occasion of the COVID-19 quarantine, the Citroën Origins museum is expanding its collection with files from the National Audiovisual Institute. This compilation of videos is located in a new gathering place, called Vintage Records . According to the firm, each month more documents classified by Citroën and you, Citroën and celebrities or Citroën and adventure , among others, will be added. Many of the readers, if not all, would recognize the mythical 2CV or have dreamed of touring the beaches of Formentera aboard a classic Mehari. If you are interested in discovering how a car manufacturer can transform its product into a symbol for a generation, you can do so on the podcast of the French philosopher Luc Ferry (POP) ULAIRE . In these files he will interpret the reason for the popularity of Citroën and will be divided into five weekly episodes.
Confinement offers us the opportunity to invest our time in those hobbies that we had abandoned. The frenetic pace of our day to day made us relegate those little pleasures, endlessly procrastinating acts such as learning to cook that cake, read that book or watch that documentary that came out in 2019. Motor enthusiasts have the opportunity to nourish themselves with great lots of audiovisual content, from iconic movies to articles on automotive history. The transport industry is part of the nucleotide chain of our society, evolving with each new challenge like every child of a neighbor does. Citroën is one of those brands that has adapted to the times, democratizing systems for its generalist models . A philosophy that you can discover in detail in its Citroën Origins virtual museum.
Citroën origins
In 2019, Citroën celebrated its centenary. The creation of the Citroën Origins Virtual Museum is one of the many actions that the brand started years before (2016). In this portal you will discover everything about the history of the firm, starting with a detailed exhibition of all the models manufactured. His 2.0 collection starts, how could it be otherwise, with the Citroën Type A, the first vehicle produced by André Citroën . In this space you can take a 360-degree tour of the car, gossip about its technical data sheet, see historical photos and read curiosities about its manufacture or sale. A curious detail: you will also find tractors, helicopters, prototypes and even a fire truck.
If you want to go beyond the machine and delve into the essence of Citroën, head to the menu. The drop-down will provide you with detailed information about the founder of the chevron firm, André Citroën. What’s more, there is an exclusive section focused on your logo and its evolution . If your curiosity has not yet been satisfied, find out if a neighbor of yours owns a classic in the Citroën Origins space around the world.
More content for quarantine
This immersive experience is nurtured by the brand’s legacy, which can be immeasurable. Therefore, to this day, there are still many files to expose. Confinement has united us, more than ever, to the virtual world and its infinite possibilities. Citroën knows this and does not want to miss the opportunity to show us its past in an entertaining and dynamic format. For this reason, the firm has expanded its Citroën Origins museum with material delivered by the National Audiovisual Institute. The new space is called Vintage Records and you can find it on the home page of the portal, after all the firm’s models.
This time travel is organized around five themes, which will be expanded in the coming months. The Citroën and you block will deal with vehicles created for the benefit of the population, such as units for the Red Cross, Post Office vans or cars for vacations. Many celebrities have driven a Citroën, discover them at Citroën and celebrities . In addition, this manufacturer is characterized by democratizing premium technology and bringing common people some innovations reserved only for premium cars. At Citroën and in the future you will discover how much the brand has done for our comfort. These advances could not have been achieved without participating in competitions such as rallies , a world that is narrated in Citroën and the records . Finally, the firm does not want to overlook the many adventures and epics that have been achieved on board its vehicles. Travel around the globe with Citroën and adventure .
Deciphering the success of Citroën
French philosopher Luc Ferry interprets Citroën’s success and popularity story on the (POP) ULAIRE podcast. As we have been saying, André Citroën set himself the goal of creating the motor vehicle accessible to the greatest number of people . This has been the axis on which the brand has developed to this day, consolidating its status as a popular generalist brand. In this podcast , Ferry will answer the reason for this image through five chapters, broadcast every week starting April 9.
The first episode is about How does a brand become popular? In the second, this philosopher who writes for Le Figaro , makes a reflection under the concept To be popular means to be universal . The next chapter (3) focuses on the importance of being popular and useful . Next week we will discover how Being popular means staying over time to end the podcast with the chapter Being popular means being a symbol .
