In 2019 Lexus celebrated its 30th anniversary. In this article we tell you everything you need to know about its principles, marked by a vehicle that should be the best on the market. The Japanese firm was born in 1989 and did so with the Lexus LS400, a surprising vehicle for its comfort, sophistication and performance . That model served as a warning, things were done differently at Lexus and being the best was not an option. A philosophy of work and dedication that they also applied to their hybridization project in premium vehicles. In 2005, the Lexus RX400h was launched, the first in a series of models that have broken molds and conventions to this day with the fourth generation of Lexus Hybrid Drive technology.
We start 2020, an extremely important year for the automotive industry. Electrification is an inescapable reality for all manufacturers and this advance will make a difference. This change will take brands ahead but none of them will be Lexus, ahead of its time. In 2005, premium models were powerful, consuming and polluting as part of their formula for excellence. Toyota’s luxury firm did not settle for that simple equation and presented the first self-charging hybrid in the non-general SUV segment.
The Lexus hybridization concept combined a heat engine and an electric motor that could work together or separately. Its objective was to reduce consumption and emissions by regenerating the electrical part through the combustion engine or the kinetic energy of braking or downshifting. In this way, the complicated loading process is avoided, which is very impractical today due to the lack of infrastructure and supply network. In these early days, 100% electric autonomy was minimal but over the years it has increased its endurance, offering a zero-emission vehicle for urban circulation.
