The protection and care of our planet cannot be understood without educational measures, without science, without dissemination, without the commitment of companies and, of course, without the involvement of those who have the most voice in our society. Very Interesting with the sponsorship of Turismo de Costa Rica and with the support of Springfield, he wanted to reward those who wish and dream of a more sustainable world with their work and commitment.
For this reason, the I Edition of the Pura Vida Awards awards eight awards to personalities or organizations committed to sustainability , based on the trajectory and professional excellence in the defense, commitment, research and conservation of the environment, biodiversity, and in the dissemination of environmental values.
Congratulations to all the winners!
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The presenter Luis Larrodera led the presentation of the awards during the event, which was carried out with all security measures. His speech, entertaining and committed, was giving way to the winners, who entered to collect the award online.
The gala began with a few words from Mr. Gustavo Segura, Minister of Tourism of Costa Rica , which were screened along with impressive data and images of this beautiful region of the planet. In addition, Segura pointed out that the environmental protection values of the winners are aligned with the spirit of conservation of an ecosystem as rich as Costa Rica, which preserves, in 51,000 square kilometers, 5% of all the biodiversity of the region. Land.
For his part, the director of Muy Interesante magazine, Enrique Coperías , took part in the event to thank both the winners and Turismo de Costa Rica for their work, and pointed out the importance of the values of dissemination and recognition of science, especially in these times of pandemic.
Before the awards ceremony, Marta Ariño, CEO of Zinet Media , emphasized the importance of preserving the rich biodiversity of our planet, the only one we have, and its relationship with human progress: “Sustainability consists of meeting the needs of the present generation without sacrificing those of future generations. When we speak of sustainable development we are speaking of a common ideal of humanity: the promotion of economic and social progress that respects biodiversity “.
“With these awards, we want to reward those who, with their work and involvement, fight for a more sustainable and better world,” he adds.
SEO Bird Life, Award for Environmental Protection
Founded in 1954, the mission of the Spanish Ornithological Society is to conserve biodiversity, with the participation and involvement of society. Its conservation work for wild birds and their habitat , both locally, in Spanish territory, and globally; conducting scientific studies and launching outreach and environmental education have been key aspects in awarding SEO Bird Life with the Environmental Protection Award.
Ramón Martí, Director of Institutional Development at SEO Bird Life, receives the award.
SEO / BirdLife is the representative organization of BirdLife International in Spain, the largest global organization for the conservation of birds and nature, which has representatives in 121 countries and mobilizes approximately 13 million members and supporters around the world.
Jaume Terradas and Jacob Petrus, Award for the Discloser in Defense of the Environment
The disseminators Jaume Terradas and Jacob Petrus have been awarded the Promoter Award in Defense of the Environment.
Jaume Terradas has a doctorate in Biology and served as a professor of Ecology at the Autonomous University of Barcelona (UAB). Among his many contributions to the dissemination of the environment, the leadership of CREAF (Center for Ecological Research and Forestry Applications) stands out, which today is one of the Severo Ochoa centers of excellence with a staff that exceeds 200 collaborators, including researchers, technicians and administrative. In addition, he organized the first terrestrial ecology team in Catalonia. He was a promoter of environmental education in Spain, creating the first nature itineraries (1975) and promoting the 1st Conference on Environmental Education in Sitges (1983).
For his part, Jacob Petrus has a degree in Geography, specialized in Climatology, presenter and director of the TVE program Here the Earth. It collaborates with the Information Services and the RNE program area with contents related to meteorology, climatology and the environment.
ACCIONA, Award for Sustainable Business Management
As a global group for the development and management of sustainable infrastructure solutions, especially renewable energy, ACCIONA aims to lead the transition towards a low-carbon economy, for which it puts technical excellence and innovation at the service of all projects to design a better planet. . For this reason, it has been awarded the Award for Sustainable Business Management.
The Joaquín Mollinedo, general director of institutional relations, sustainability and ACCIONA brand receives the award.
ACCIONA has more than 10.5GW renewables in 16 countries that produce clean electricity equivalent to the consumption of seven million homes. The company is the most sustainable electricity company in the world according to the New Energy Top 100 Green Utilities ranking, a position that has been revalidated annually since 2015.
Marta Estrada Miyares, Most Committed Scientist Award
Graduated in Biology (1968) and in Medicine and Surgery (1970), and PhD in Biology (1976) from the University of Barcelona. She is an ad honorem Associate Professor at the Institut de Ciències de Mar de Barcelona (CSIC). His research focuses on the diversity and dynamics of marine phytoplankton and on the study of the interactions between physical-chemical and biological processes in the pelagic ecosystem. She has been a principal investigator for numerous European Union and state funded research projects and has led oceanographic campaigns in Antarctica and other marine regions. Its remarkable value has been awarded the Most Committed Scientist Award.
Sea 2 See, Green Invention Award
Every year 12 million tons of plastic waste are dumped into the world’s oceans. The spirit of SEA2SEE is to create a global awareness regarding the problem of marine pollution thanks to an innovative product: glasses made from 100% recycled marine plastic waste, collected thanks to the collaboration they have with fishermen from different parts of the world. world.
Their originality, commitment and work towards the environment has earned them the Ecological Invention Award. It is collected by François van den Abeele, CEO of Sea 2 See.
ECOMAR, Actúa Verde Award
ECOMAR is a non-profit organization founded in 1999 by Theresa Zabell, the only Spanish woman to win two Olympic Gold Awards. ECOMAR has spent 20 years educating and raising awareness among children and young people in the care of the oceans and in the practice of a healthy lifestyle through water sports. In addition, they are committed to taking care of the planet by carrying out activities, such as cleaning the coasts.
Theresa Zabell, director of ECOMAR, receives the Actúa Verde Award.
Network of Environmental Education Centers of the Community of Madrid, Educa Verde Award
The network of Environmental Education Centers of the Community of Madrid offers the opportunity to learn and enjoy doing environmental education activities such as workshops, guided tours, hiking, exhibitions. They are free and intended for families, groups, schools and the local population.
Macaco, Award for Public Person in Defense of the Environment
Macaco not only has a repertoire of hits from Hispano-Latin music, but is also an artist highly involved with the message of environmental care. In his success Moving (2010) he exemplified the need to bring sustainable transport to cities. The single ‘ Mama Tierra’, we are seed was chosen by BILLBOARD (the most prestigious music publication in the USA) as one of the 50 best Latin songs of the decade.
In addition, Macaco is an ambassador and regular collaborator of Greenpeace and is also the only Latin artist enrolled in the American organization GLOBAL CITIZEN, which seeks to pool the interests of governments, large corporations and citizen representatives to seek, among other solutions, advances in the sustainability of transport in cities.
About the Pura Vida Awards
The Pura Vida Awards have been organized by Muy Interesante, a multi-channel brand that is a benchmark for disclosure; with the sponsorship of Turismo de Costa Rica, which promotes its own attractions, virgin nature and authentic experiences of one of the countries with the greatest biological wealth in the world; and with the support of Springfield, a pioneer brand in the field of sustainable fashion
The jury was made up of the editors of Muy Interesante, with Enrique Coperías (director) and Pablo Colado (deputy director) as secretaries of the Selection Board.
A luxury trophy
The trophy has been a ceramic plant made exclusively for this edition by the artist Andrea Zarraluqui.
