AutoSeat Tarraco, the brand's leap to the premium world...

Seat Tarraco, the brand's leap to the premium world – The union of sportiness and elegance


The arrival of the Tarraco puts an end to the aggressive offensive of the SEAT product. The Tarraco thus becomes the brand’s flagship.

As the main family of the brand, it has been designed with a sporty and, at the same time, elegant approach ; although, without a doubt, its main characteristic is the versatility and the offer of spaces , ranging from five to seven seats.

For the first time we see SEAT’s new design language: design, functionality, sportiness, comfort, technology and emotion. These are the characteristics that, according to the brand, define its new architecture.

The car will be manufactured in Germany with the MQB-A LWB (long wheelbase) platform and will hit the Spanish market early next year .

At this time of assets for SEAT, together with the continuous expansion of SUVs, the Tarraco is positioned in a strategic position for the manufacturer .

Having an urban SUV, another compact and another large helps, not only for expansion, but also for what until now has been a great handicap for SEAT: getting its young clientele to increase through its products.

And the aforementioned is nothing more than the exact definition of the revolution produced by the latest technology platforms.

It will not be difficult for you to remember when we went to the dealerships and found a complete offer on the same model. From the launch saloon we found the three-door or the family car and almost always with a forced aesthetic. Today and for the first time in history, brands offer their customers ad hoc cars.

But in order to understand this new concept of car manufacturing, we must not only stay in the capacity of the platforms to adapt to different models; We have to move to the assembly plants, where robotization as well as the intelligent connection with suppliers make it possible to manufacture different models on the same assembly line.

And finally, if we want to spin the coil to the end, imagine how we multiply this manufacturing system if, in addition to the brand we are talking about, it belongs to an automobile group such as the Volkswagen Group in this case.

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