MarÃa Fernanda Loyo was brand manager of Philip Morris Mexico, where she carried the Marlboro brand. She then joined Concha y Toro as director of marketing to promote wines.
Chilean wineries have been adapting their systems for years to face the drought that the South American country has been experiencing for more than a decade, now they are looking at how to mitigate and adapt to climate change.
A combination of data and creativity allowed the brand to generate new experiences for consumers on social networks. Today, it ranks first in interactions on Facebook and Instagram.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
