EntertainmentMovies & TVThe premiere strategy that Disney follows due to the...

The premiere strategy that Disney follows due to the pandemic

The pandemic has affected the industry at levels that the major majors have had to rethink a premiere strategy that manages to make the most of the high investment involved in the production of a series or film. Warner’s case has already been explained and detailed by the company itself, openly reflecting that its entire premiere schedule would be launched simultaneously on HBO Max. Other companies like Paramount seem to continue betting on its release in cinemas, to launch it a little later on their digital platform. Disney, on the other hand, does not seem to follow a clear premiere strategy with its products. The CEO of the company, Bob Chapek has explained the reasons in an interview published by The Hollywood Reporter. Chapek highlighted that the company is “celebrating the happiness” while they observe how the planet recovers from a problem as global as the pandemic. Disney applies variety in its premieres: Pixar’s Luca will be released directly on Disney Plus, with Black Widow they will opt for a simultaneous premiere, while Shang Chi and the legend of the ten rings and Free guy will be exclusive for a time only in theaters. The risk of box office disappointment is real (let them tell Tenet) and Bob Chapek has certain doubts that he states “they would not be seen as normal in 2019” but certain decisions had to be made regarding the distribution of many projects that already have a year practically over, as is the case with Black Widow.”We did not want to roll back Black Widow one more time, but we could not concentrate all the energies in the cinematographic distribution to theaters” affirmed Chapek, to which he added that the company “needed to prime the pump” and help the cinemas as an expected film. success as it can be the last adventure of the avenging spy. The case of the exclusive premieres in cinema makes sense to Chapek to point out that they hope that “the cinema market is completely recovered” by the time they are released into public space, with what that kind of classical distribution makes sense again. The CEO of the house of the mouse finally pointed out the interest that the company has right now in starting to link its famous amusement parks with the Disney Plus streaming platform.

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