The surprising canvas of Piqué's Davis: "In Madrid we are on the right and on the backhand"

Gerard Piqué emulates Joan Laporta. The Barcelona center-back, organizer of the Davis Cup by Rakuten Finals 2021, has placed a giant canvas in Madrid advertising the new edition of the competition that brings together the 18 best teams in the world in one of the tennis events of the year. The Davis Cup 2021 will be held for the first time in history in three venues (Madrid, Innsbruck and Turin) from November 25 to December 5. The Madrid Gran Vía dawns this Friday with a 500-meter canvas with the following phrase: «In Madrid we are from the right and from the reverse. Davis Cup is back ”, with“ right ”in larger font. A play on words that has attracted everyone's attention due to its political significance after the elections on May 4 for the presidency of the Community of Madrid, in which the Popular Party candidate, Isabel Díaz Ayuso, won a victory The marketing maneuver for the Davis Cup by Rakuten Finals 2021 is reminiscent of the one made by Joan Laporta's campaign team during the last Barcelona presidential elections. A few meters from the Santiago Bernabéu, the one who was a candidate for the Barça presidency placed a giant canvas with the phrase "want to see you again." A maneuver that catapulted him in the polls to become the new boss of Barcelona, something that finally happened. Two years later, the Davis Cup returns after the postponement of the 2020 edition due to the coronavirus pandemic. In 2019, Spain took the title in the first edition organized by Gerard Piqué, the man who has revolutionized a competition that will begin on November 25, 2021.