Getting pregnant does not mean at all to stop exercising. The truth is that then the usual clothes are not comfortable, especially as the gut and breasts grow. Fortunately, the big sports brands seem to be realizing this need.
A few days ago we shared Nike’s initiative to launch into the maternity market. Now it is Adidas who takes the step and presents its new collection of sportswear for pregnant women. Because pregnancy is not at odds with fashion and comfort rules in this unique stage of our life.
Performance garments before and after pregnancy
In response to the rise of sport, the development of a healthier lifestyle and the promotion of both, new challenges are born that lead sports brands, such as Adidas, to adapt and care for certain segments of the population, hitherto “ignored ” , And that have become a source of new opportunities. This is the case of pregnant women.
Hence, the new collection revolves around the physical and mental well-being that sport brings and opts for high-performance garments, designed to provide lightness and comfort with every movement.
For this reason, the brand has worked with women in the three trimesters of pregnancy, so that clothing is appropriate from the beginning of pregnancy to the end, and even after delivery.
The collection, which is now available online, presents leggings with a long rise and an adjustable waist, in blue or black, which can be unfolded upwards to completely cover the belly or downwards, to dissipate heat and humidity, made with a lightweight material to reduce pressure. Its price: 35 euros.
As a perfect complement, a very versatile tank top , available in pink and black, made with a very elastic fabric and designed with an extra length and side seam to adapt to the shape of the body without being too tight. Also, it can be worn as a long t-shirt after childbirth. Its price: 25 euros.
Also short-sleeved shirts in white, blue and black, which adapt to the growth of the gut during pregnancy and can then be used postpartum. Its price: 25 euros.
In addition, these garments have a sweat regulation technology and recycled fabrics and materials, perfect at any stage and, especially during pregnancy when body temperature increases during pregnancy.
Aimée Arana, Managing Director in charge of Adidas Global Traning, points out that this collection for pregnant women is a step for the brand to make it even more inclusive.
But from Adidas they already advance that the collection will increase shortly to “adopt their sportswear to pregnant women, counting among others with the help of collaborators such as Stella McCartney, in order to create new garments focused on comfort, support and style” .
Via | Adidas
